The Red Stapler

❝ The situation where a work of fiction creates or affects — whether positively or negatively — Real Life demand for a certain product, good, or service. This can lead to defictionalization, where things only start being made due to demand for fictional things. It’s not Product Placement, as it’s usually unintentional; the fact that the product doesn’t even exist might even owe itself to the use of Brand X or similar tropes — i.e. the avoidance of product placement…

❝ The trope is named after the red Swingline stapler prominently featured in Office Space. Swingline didn’t make full-size red staplers; the one in the film was a black stapler painted red. Then life would imitate art, as people demanded a red version, and they got one.

Har!

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