Who wins, who loses

❝ Camera sales are continuing to fall off a cliff. And will continue to do so as the capabilities of camera phones keep increasing. [Today] Apple…announced a three-camera iPhone 11 —just like Google, Huawei, Samsung and every other phone maker. In 2020, Apple’s iPhone is likely to have cameras with the ability to see how far things are thanks to a new “time of flight” sensor. This will essentially give the phone super sight, and thus, the phones will be great for augmented reality and make computer vision even more powerful…

❝ Apple isn’t the only one who is imagining such cameras on their devices. Phone makers are spending billions of dollars on their camera capabilities because — as Xiaomi co-founder and CEO Lei Jun said in an internal document — “camera functions have become a decisive factor for smartphone purchases among many consumers.” The company set up a separate division and gave it a lot of resources to compete in the market. Why not? It is up against giants, who keep throwing up bigger and better devices…

❝ A lot of traditionalists dismiss my arguments, but in reality, if a generation or two is growing up on a steady diet of cameras-on-phones and consuming visual data on digital screens, they will have little use for special cameras… I also argue that Apple, Samsung, Google, Huawei are outspending the traditional camera makers exponentially. That is why we will continue to see massive gains in computational photography and camera-phone technologies versus traditional cameras.

Aside from being one of the smartest writers on the technology block…and a helluva photographer in his own right…Om Malik comprehends time and learning, experience and practice, as motive factors in the course of culture. RTFA.

2 thoughts on “Who wins, who loses

  1. f/8 says:

    Weegee (Arthur Fellig) with his 4×5 Speed Graphic camera. Setting its focal plane shutter speed required selecting both a slit width and a spring tension. Each exposure required the photographer to change the film holder, open the lens shutter, cock the focal plane shutter, remove the dark slide from the inserted film holder, focus the camera, and release the focal plane shutter. Conversely, if the lens shutter were used, the focal plane shutter (on the Speed Graphic and Pacemaker Graphic models with both shutters) had to be opened prior to cocking using the “T” or TIME setting, and then releasing the shutter in the lens. If indoors, the photographer also had to change the flashbulb. Each film holder contained one or two pieces of sheet film, which the photographer had to load in complete darkness.

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