” For its first residential development, the Italian clothing giant Diesel has come up with a marketing strategy that stays true to its fashionista roots.
” The company has unveiled a new series of 143 T-shirts priced from $370,000 to $5.5 million dollars. The shirts are made out of ordinary white cotton, not molten gold, and are not adorned with diamonds or jewels of any kind.
Instead, each T-shirt bears the floor plan of a unit at the Diesel Wynwood Condominium…Buy the T-shirt, get the corresponding condo.
Wonder how long the line was when they started selling these, last week?