Gene Munster says he was wrong about Tesla’s Cybertruck — and why

Back in November following Tesla’s Cybertruck announcement, we published a note titled Cybertruck Misses Core Truck Buyer, But Still An Incremental Positive. Following 22 conversations with midwest-based construction pros, a core truck-buying segment, we’ve realized we were wrong, as early indications point to them hitting the mark.

Surprisingly, Cybertruck is building support with construction professionals. We now believe the segment will account for 15% of Tesla units in its first fully ramped year (likely 2023 given it ships late in 2021). We previously estimated that Cybertruck would account for 5% of units…

Click through to his post to check out details of his interviews. I would only add – a fair number of folks [and their offspring] are also likely to enjoy the rocketship acceleration the Cybertruck is capable of.

One thought on “Gene Munster says he was wrong about Tesla’s Cybertruck — and why

  1. Will C. says:

    During a media briefing this Wednesday, Ford’s president of the Americas and international markets Kumar Galhotra said that Ford’s upcoming all-electric F-150 pickup truck will be a “real” work truck” — not a “lifestyle” truck like Tesla’s upcoming Cybertruck or GMC’s Hummer EV, Teslarati reports. https://www.teslarati.com/ford-throws-shade-tesla-cybertruck-not-real-work-truck/
    “While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard-working customers that need a truck to do a job,” Galhotra noted, as quoted by CNBC. https://www.cnbc.com/2020/09/17/heres-how-ford-will-set-its-electric-f-150-apart-from-tesla-and-gm-pickups.html

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