COVID-19 is pushing the growth of online grocery shopping

In the wake of COVID-19, consumers around the globe have been forced to change their buying habits…For many, ecommerce has become the preferred—or only—way to buy goods, a change that will likely accelerate the adoption of ecommerce by 2-3 years…

Based on our survey and a category-by-category analysis of US retail sales, we expect ecommerce to represent as much as 32% of retail sales in Q2 2020.

People are using ecommerce in new ways during this shutdown, which will create new habits and accelerate the trend toward buying goods online. Online delivery of groceries and household goods under index overall ecommerce, leaving even more room for growth. We expect Amazon, Walmart, Target, Uber Eats, Doordash, Instacart, and others to see new and long-lasting demand for their ecommerce services…

So, when stores re-open, will shoppers that were forced online flood back to the stores, or will some of their new habits stick? Our survey indicates that a majority of people will increase their online shopping going forward. 47% of respondents said they will return to buying most things in stores but plan on buying more online; an additional 13% said they plan on continuing to buy most things online.

If the cost remains the same [or close enough], convenience rules. Delivery charges are comparatively small or non-existent. Pickup is easy as pie in my recent experience. We usually combine an errand or two with our Sunday morning grocery shopping. Now, we just pick out what we need a day or so in advance. Schedule the pickup. Roll into a parking spot at the scheduled time – after checking in online or by phone to make certain [1] nothing screwed up, [2] let them track our drive to town so the order is ready to load into the car when we roll in. Catch our other stops, afterwards [or before]. Easy-peasy.

And guess what? No impulse buying.