The gangnam-gu area in Seoul is the Korean version of Times Square and it’s the country’s first free display outdoor advertisement zone. Here, mega-size LED screen displays have been installed on the walls of large buildings which create an electronic display for 18 hours a day. one of the most notorious of these buildings is the COEX artium, also known as the mecca of K-pop. featuring an electronic display measuring 80 meters in width and 23 meters in height, this massive screen wraps the building and showcases Korean wave contents, those related to south korean culture gaining global popularity since the 1990s. for this screen, local based d’strict has created an anamorphic illusion projection properly titled wave.