Goya…is facing a backlash after its chief executive met with and heaped praise on President Donald Trump at the White House on Thursday.

On Twitter, #BoycottGoya and #GoyaFoods were trending in the United States, and some Latinos were also using the hashtag #goyaway…

The remark set off a wave of criticism of New Jersey-based Goya, founded in 1936 by European immigrants. Some called for consumers to consider other brands in the canned food aisle.

“Americans should think twice before buying their products,” former Housing and Urban Development Secretary Julián Castro tweeted.

That smug bigot in the White House has no trouble rallying support from a Tío Tomás. We had one can of something-or-other Goya in the pantry, We fed it to our dog. I hope she doesn’t get sick.