War – good god – what is it good for?

I have to wonder if the American automakers who participate in this qualitative act will also have the foresight to offer a range of choices including utilitarian decisions – not just the obligatory two versions each of an electric Ford F-150.

Ford absolutely has to make that their focus (no pun intended). Seems an easy way to lose a growing segment especially among young and not-so-young drivers who would appreciate the sportier handling capabilities of a vehicle smaller than the average bank vault. Will Ford broaden their line before anyone follows?

Thanks, Barry Ritholtz

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