Facebook attacks Apple’s tougher privacy standards


This is what pisses off FACEBOOK honcho, Mark Zuckerberg.

Facebook has…attacked Apple in a series of full-page newspaper ads, asserting that iOS 14’s privacy changes regarding data gathering and targeted advertising are bad for small businesses (via Bloomberg).

The ads are running in the New York Times, Wall Street Journal, and Washington Post, feature the headline “We’re standing up to Apple for small businesses everywhere.”

I feel like I’m standing up to my ankles in cowshit when I read this press release from Zuckerberg.

Earlier this year, Apple introduced a number of privacy changes that curb the ability of companies like Facebook to gather data on users and target adverts. In ‌‌iOS 14‌‌, Apple has made the “Identifier for Advertisers,” used by Facebook and its advertising partners for ad targeting, an opt-in feature, providing more transparency for users who would prefer not to be tracked in apps and on websites. The update simply asks users if they want to agree to ad tracking or prevent cross-app and cross-site tracking to provide targeted ads.

Personally, I love Apple’s changes. What I’d like to see – and Zuckerberg fears – is more software and site developers take the same stand.

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