No armbands, this time. CAPS!


“This generation’s KKK hood”

Has there ever been a piece of headwear as contentious as the Make America Great Again cap? Not since burning bras, hijabs, miniskirts, hoodies, and baggie jeans has fashion ever been so political. But the MAGA hat beats them all for the visceral hatred it both symbolises and inspires…

One of the world’s leading black fashion critics, Robin Givhan of the Washington Post wrote…”The hat has become a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate. For minorities and the disenfranchised, it can spark a kind of gut-level disgust that brings ancestral ghosts to the fore.”

There’s no way post-modern #merch way to wear this thing. It exists in a category of one; fascist fast fashion which does what it says on the tin: mark the wearer out as a loud and proud racist bigot.

That includes all the rationales and excuses from the wearers who know damned well what this cap and its scumbag iconography stands for. Understanding the criminal intent of the slogan is just another reason to pretend the public lies are what they really identify with.