As smartphones and other internet-connected devices have become more widespread, 31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015, according to a new Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021.
Overall, 85% of Americans say they go online on a daily basis. That figure includes the 31% who report going online almost constantly, as well as 48% who say they go online several times a day and 6% who go online about once a day. Some 8% go online several times a week or less often, while 7% of adults say they do not use the internet at all.
Not a bad little article. Useful stats.
My first response was “every marketing maven worth their salt already knows this!” Followed by…”I imagine most of our politicians haven’t a clue…how to turn this dramatic change in communications to their own benefit, much less use the new context to aid society.”