And watch this all the way to the end. Please.
Whether sales are rising or falling, automakers from the U.S. to China have found a catchall explanation: the global chip shortage. For the laggards, the excuse is getting old.
In the U.S., a shortfall of semiconductors has forced manufacturers to shift from making more cars to better ones. These vehicles are selling at a swift pace and have boosted margins. Sales are rising, too, albeit showing signs of slowing as inventories run low. Volkswagen AG reported its best first-half performance in the U.S. in almost half a century, while at General Motors Co., the figure increased by almost 40% over the same period…
The divergence in performance shows that some companies were able to rise to the challenges of the pandemic by remaining nimble and managing production effectively — traits that will become even more critical amid the transition to electric vehicles. Their competitors, still blaming crimped performance on the shortage, should be worried…
It’s hard to say when the chip shortage will abate. One thing is clear: The companies further along in readjusting to post-Covid life are likely to be the ones that can navigate the twists and turns on the road to next-generation cars. Those still blaming chips will likely be doing so for a while.
RTFA. Interesting to see who’s nimble, quick at switching available chips to models in greatest demand – or the manufacturers want to grow in market share.