Emphasizing individual rather than community health risks from COVID-19, appeared to create more vaccine acceptance among participants in a study led by Washington State University researcher Porismita Borah.
The study, published in the Journal of Health Communication, tested messages on nearly 400 participants from across the United States in July 2020 before COVID-19 vaccines were available—and before misinformation on them was widespread. The researchers also found that “loss” framing, highlighting the potential health problems from not getting a vaccine, was slightly more effective than the positive “gain” framing that stresses the benefits. https://www.eurekalert.org/news-releases/926217
“Adapt or perish, now as ever, is nature’s inexorable imperative.”
H.G. Wells, “Mind at the End of Its Tether” (1945) https://en.wikipedia.org/wiki/Mind_at_the_End_of_Its_Tether
As covid-19 surges in Mississippi, some people are ingesting an unproven livestock dewormer https://www.washingtonpost.com/nation/2021/08/21/mississippi-ivermectin-covid-surge-livestock/
“You are not a horse. You are not a cow,” the Food and Drug Administration said about using the drug that hosts on Fox News have been pushing https://www.rollingstone.com/politics/politics-news/fda-horse-dewormer-covid-fox-news-1215168/
…the obvious risks of humans ingesting Ivermectin haven’t stopped people at Fox News — including hosts Laura Ingraham, Sean Hannity, and Tucker Carlson — from dangerously suggesting that it is a safe and effective treatment for Covid-19, as Rachel Maddow pointed out on her Friday night show where she showed clips of Fox personalities pushing the drug consistently over the last six months. See https://www.youtube.com/watch?v=t_FR7lJLWcA
Emphasizing individual rather than community health risks from COVID-19, appeared to create more vaccine acceptance among participants in a study led by Washington State University researcher Porismita Borah.
The study, published in the Journal of Health Communication, tested messages on nearly 400 participants from across the United States in July 2020 before COVID-19 vaccines were available—and before misinformation on them was widespread. The researchers also found that “loss” framing, highlighting the potential health problems from not getting a vaccine, was slightly more effective than the positive “gain” framing that stresses the benefits. https://www.eurekalert.org/news-releases/926217