Change closed factory to Idea Factory

MVRDV has recently completed the Idea Factory, transforming a disused factory into a creative hub with an important community-oriented focus. Located in Shenzhen’s urban village of Nantou, the adaptive reuse project refurbishes the existing structure to accommodate offices while adding a new layer of public space. The latter takes the form of a rooftop bamboo landscape packed with activities and amenities that provides a new leisure space for the historically disadvantaged neighbourhood.

The Idea Factory shows us the wealth of possibilities offered by buildings that some may think are ‘dilapidated’ or beyond their useful lifespan. Not only were we able to make use of this existing structure, we intensified its use – adding an extra floor – and wove it into the public realm of Nantou with its green and public rooftop. It shows that the ‘hyper-new’ city of Shenzhen is entering its phase of reusing and renewing old buildings and turning them into the ‘new-old”. – Winy Maas, MVRDV Founding Partner…

Can you imagine working for an architecture firm that specializes in projects like this? Having an understanding of the past…that leads into creating a future…and making a living at the same time is not exactly what daily economics in the West are all about. Kudos to MVRDV.

One thought on “Change closed factory to Idea Factory

  1. 读这个 says:

    Social media plays such an important role for Chinese consumer businesses that for a crop of new bookstores, visual appeal tends to be a priority. https://www.cnbc.com/2021/12/30/china-bookstore-boom-fueled-by-visual-appeal-social-media-traffic.html
    Elaborate interior designs — sometimes amplified by mirrors — have not only caught the attention of “Architectural Digest” but also young Chinese searching for new experiences.
    “The Chinese consumer, especially the post-90s [generation], they want convenience, they want novelty,” said Derek Deng, Shanghai-based partner at Bain & Co., who leads the firm’s consumer products practice in Greater China.
    “They desire the products [that] not only satisfy their functional needs, but can address their emotional needs,” he said, “whether it is something that you can show off to your peers, something that you always find as enjoyment, or something that you just feel like you need to make it easier for you to blend in.”
    Shopping malls have noticed. Rather than signing deals with big department stores to have them as the main draw for customers, malls have turned to coffee and tea shops, finely designed bookstores, electric car showrooms and other trendy shops, said Jacky Zhu, head of research for west China at JLL.

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