More short-term analysis: US teens move from Facebook to video-sharing sites

US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.

TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report’s authors wrote…

Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets…

The study also confirmed what casual observers may have suspected, 95 percent of US teens say they have smartphones, while nearly as many of them have desktop or laptop computers.

And the share of teens who say they are online almost constantly has nearly doubled to 46 percent when compared to survey results from seven years ago, researchers noted.

Activity swirls and the floating focus changes as much from the social side of media rather than content. Which shouldn’t surprise anyone.

4 thoughts on “More short-term analysis: US teens move from Facebook to video-sharing sites

  1. Robert says:

    Sadly however tik tok is a Chinese controlled space where I’m not convinced that there’s no propaganda going on. Seems to me that the insular aspect of social media forcing teens to focus too much on themselves while also spreading a patina of you’re missing out if you’re not in the know (of mostly fabricated garbage) is dangerous and offensive.

  2. Ultracrepidarian says:

    “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” Edward Bernays, Propaganda (1928) https://en.wikipedia.org/wiki/Propaganda_(book)
    See also “The Engineering of Consent” (1947) https://en.wikipedia.org/wiki/The_Engineering_of_Consent

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