Of course I agree with the final comment. It’s mine. But, hey…! My cable TV source provides like 150-200 channels. Of which, I regularly use 10 or so, consistently watch about 5. Work that into your cartoon, Bubba! Please.
“…They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket.” George Orwell, “Keep the Aspidistra Flying” (1936)
In “Four Arguments for the Elimination of Television” (1978) Jerry Mander argues that many of the problems with television are inherent in the medium and technology itself, and thus cannot be reformed.
Mander was an advertiser for 15 years, with five of them as a president and partner of Freeman, Mander, & Gossage, a San Francisco advertising agency.
See also “Amusing Ourselves to Death: Public Discourse in the Age of Show Business” (1985) by educator Neil Postman.
“The Outer Limits” (broadcast on the ABC Television network 1963~1965).
There were only three major English language commercial broadcast networks in the United States at that time – the Public Broadcasting System (PBS) didn’t start until 1969.
“Most cable TV viewers are over 60. If we want to know what Americans under 60 — or even under 30 — are seeing, we have to work harder. We oftentimes have to use data and that’s part of what this story was — a data-driven snapshot into what Gen Z is actually seeing on their favorite app.”
Even if you’re not on TikTok and never plan to be, it’s worth knowing the conversations unfolding there. Because what happens on TikTok is coming to a real world near you.” (interactive) https://www.washingtonpost.com/opinions/interactive/2022/tiktok-abortion-debate-gen-z/
President Biden spent more than an hour this week at the White House with eight TikTok stars with a combined following of more than 67 million who were brought to Washington in hopes that their posts will turn out votes for Democrats in the Nov. 8 midterms.
In addition to the Oval Office meeting, the TikTok creators held a session with former president Barack Obama, toured the Supreme Court and the Capitol, and met with leaders of the Democratic National Committee and the Democratic Congressional Campaign Committee, the principal campaign arm for House Democrats. https://news.yahoo.com/inside-democrats-elaborate-attempt-woo-205351473.html
TikTok has been downloaded more than 100 million times by users in the United States, and it has surpassed Meta’s Facebook and Instagram to become the nation’s fastest-growing social media app.
“To a group of people who consider a video that gets only 400,000 views a flop being told that many elections come down to fewer than 5,000 votes was eye opening.” Daniel Daks, founder of Palette, a short-form media talent management and marketing firm.
Thursday, October 27, 2022: The 44th edition of the Harvard Youth Poll indicates that 40% of 18-to-29-year-olds state that they will “definitely” vote in the November 8 midterm elections, on track to match or potentially exceed the record-breaking 2018 youth turnout in a midterm election. Young voters prefer Democratic control of Congress 57% to 31% (up five points for Democrats since spring), but 12% remain undecided. View the full findings by visiting iop.harvard.edu.
Only 66.8 percent of Americans voted in the 2020 presidential election.
18 to 24-year-olds (Gen Z) had the lowest percentage of voter turnout at only 51.4 percent.
“Fox predicts record political ad spending in US midterm elections
Lachlan Murdoch hails tripling of revenues at media group’s local TV stations since 2020 presidential campaign
GroupM, the WPP-owned media buying agency, has forecast political advertising budgets in America reaching a record $13bn in 2022. The figure exceeds the $12bn spending in the 2020 election year, when Joe Biden defeated Donald Trump in the presidential election. It is more than double the $6bn spent for the midterm election cycle of 2018.” https://www.ft.com/content/c8c1f47e-5bd5-4fa3-8a3f-c83ef79dc8b5
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It’s currently the world’s largest advertising company.
Eideard 
Of course I agree with the final comment. It’s mine. But, hey…! My cable TV source provides like 150-200 channels. Of which, I regularly use 10 or so, consistently watch about 5. Work that into your cartoon, Bubba! Please.
“Fading Ratings: A Special Report on TV’s Shrinking Audiences” (Variety) https://variety.com/vip-special-reports/fading-ratings-a-special-report-on-tvs-shrinking-audiences-1235142986/
“94% of TV Ads Reached Only 55% of Linear TV Audiences” https://www.tvtechnology.com/news/94-of-tv-ads-reached-only-55-of-linear-tv-audiences
“New data from Samba TV for Q1 2022 shows that advertisers face serious challenges in reaching targeted audiences, thanks to fragmentation and a saturated linear TV ad market that has become more complex in the wake of increased cord-shaving and streaming subscriber churn.”
“…They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket.” George Orwell, “Keep the Aspidistra Flying” (1936)
In “Four Arguments for the Elimination of Television” (1978) Jerry Mander argues that many of the problems with television are inherent in the medium and technology itself, and thus cannot be reformed.
Mander was an advertiser for 15 years, with five of them as a president and partner of Freeman, Mander, & Gossage, a San Francisco advertising agency.
See also “Amusing Ourselves to Death: Public Discourse in the Age of Show Business” (1985) by educator Neil Postman.
“The Outer Limits” (broadcast on the ABC Television network 1963~1965).
There were only three major English language commercial broadcast networks in the United States at that time – the Public Broadcasting System (PBS) didn’t start until 1969.
“Most cable TV viewers are over 60. If we want to know what Americans under 60 — or even under 30 — are seeing, we have to work harder. We oftentimes have to use data and that’s part of what this story was — a data-driven snapshot into what Gen Z is actually seeing on their favorite app.”
Even if you’re not on TikTok and never plan to be, it’s worth knowing the conversations unfolding there. Because what happens on TikTok is coming to a real world near you.” (interactive) https://www.washingtonpost.com/opinions/interactive/2022/tiktok-abortion-debate-gen-z/
President Biden spent more than an hour this week at the White House with eight TikTok stars with a combined following of more than 67 million who were brought to Washington in hopes that their posts will turn out votes for Democrats in the Nov. 8 midterms.
In addition to the Oval Office meeting, the TikTok creators held a session with former president Barack Obama, toured the Supreme Court and the Capitol, and met with leaders of the Democratic National Committee and the Democratic Congressional Campaign Committee, the principal campaign arm for House Democrats. https://news.yahoo.com/inside-democrats-elaborate-attempt-woo-205351473.html
TikTok has been downloaded more than 100 million times by users in the United States, and it has surpassed Meta’s Facebook and Instagram to become the nation’s fastest-growing social media app.
“To a group of people who consider a video that gets only 400,000 views a flop being told that many elections come down to fewer than 5,000 votes was eye opening.” Daniel Daks, founder of Palette, a short-form media talent management and marketing firm.
Thursday, October 27, 2022: The 44th edition of the Harvard Youth Poll indicates that 40% of 18-to-29-year-olds state that they will “definitely” vote in the November 8 midterm elections, on track to match or potentially exceed the record-breaking 2018 youth turnout in a midterm election. Young voters prefer Democratic control of Congress 57% to 31% (up five points for Democrats since spring), but 12% remain undecided. View the full findings by visiting iop.harvard.edu.
Only 66.8 percent of Americans voted in the 2020 presidential election.
18 to 24-year-olds (Gen Z) had the lowest percentage of voter turnout at only 51.4 percent.
“Fox predicts record political ad spending in US midterm elections
Lachlan Murdoch hails tripling of revenues at media group’s local TV stations since 2020 presidential campaign
GroupM, the WPP-owned media buying agency, has forecast political advertising budgets in America reaching a record $13bn in 2022. The figure exceeds the $12bn spending in the 2020 election year, when Joe Biden defeated Donald Trump in the presidential election. It is more than double the $6bn spent for the midterm election cycle of 2018.”
https://www.ft.com/content/c8c1f47e-5bd5-4fa3-8a3f-c83ef79dc8b5
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It’s currently the world’s largest advertising company.