Bigoted adverts still make it into Facebook

❝ After ProPublica revealed last year that Facebook advertisers could target housing ads to whites only, the company announced it had built a system to spot and reject discriminatory ads. We retested and found major omissions…

❝ Last week, ProPublica bought dozens of rental housing ads on Facebook, but asked that they not be shown to certain categories of users, such as African Americans, mothers of high school kids, people interested in wheelchair ramps, Jews, expats from Argentina and Spanish speakers…

Every single ad was approved within minutes.

The only ad that took longer than three minutes to be approved by Facebook sought to exclude potential renters “interested in Islam, Sunni Islam and Shia Islam.” It was approved after 22 minutes…

❝ Under its own policies, Facebook should have flagged these ads, and prevented the posting of some of them. Its failure to do so revives questions about whether the company is in compliance with federal fair housing rules, as well as about its ability and commitment to police discriminatory advertising on the world’s largest social network.

Long, detailed article – including answers and promised solutions from Facebook. They didn’t work.

Pic of the day


Click to enlargeBrett Gundlock/Boreal Collective

Drivers stuck in traffic in Mexico City lately have found themselves being buzzed by a fleet of sign-toting drones. “Driving by yourself?” some scolded in Spanish. “This is why you can never see the volcanoes” — a reference to the smog that often hovers over the mega-city and obscures two nearby peaks.

It wasn’t exactly a plea for environmentalism, though — it was an ad for UberPOOL, part of Uber’s big push into markets across Latin America. As Bloomberg points out, Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets…And that, apparently, involves accosting drivers in gridlock with a swarm of drones.

In the US, someone would already have been busted for shooting at the critters.