Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.
Starting Wednesday, the company will begin collecting data on which other apps its users have on their iOS and Android smartphones. The data, Twitter says, will help it deliver better “tailored content” to its users. That’s sure to include ads, but maybe also better recommendations about whom to follow when users sign up, or more relevant first tweets in the feed, which could help Twitter hook people early.
It’s strictly a list of the apps users have installed, Twitter says, not data pertaining to what people do inside those apps. So Twitter would know if you have a ride-hailing app, but it wouldn’t see your rides taken with the app.
Well, this week, anyway.
…Twitter’s move stands to raise privacy concerns at least among some people, perhaps depending on which other apps are on their phones.
Twitter’s data collection will start automatically, unless users have already turned on the built in “limit ad tracking” or “opt out of interest-based ads” option on iOS or Android phones, respectively. Twitter users will be notified of the data collection, but they can turn it off at any time from within their app’s settings, Twitter says. If users turn it off, the data is removed from Twitter’s servers…the company says.
Is the NSA buying stock in Twitter, yet?