Who wins, who loses

❝ Camera sales are continuing to fall off a cliff. And will continue to do so as the capabilities of camera phones keep increasing. [Today] Apple…announced a three-camera iPhone 11 —just like Google, Huawei, Samsung and every other phone maker. In 2020, Apple’s iPhone is likely to have cameras with the ability to see how far things are thanks to a new “time of flight” sensor. This will essentially give the phone super sight, and thus, the phones will be great for augmented reality and make computer vision even more powerful…

❝ Apple isn’t the only one who is imagining such cameras on their devices. Phone makers are spending billions of dollars on their camera capabilities because — as Xiaomi co-founder and CEO Lei Jun said in an internal document — “camera functions have become a decisive factor for smartphone purchases among many consumers.” The company set up a separate division and gave it a lot of resources to compete in the market. Why not? It is up against giants, who keep throwing up bigger and better devices…

❝ A lot of traditionalists dismiss my arguments, but in reality, if a generation or two is growing up on a steady diet of cameras-on-phones and consuming visual data on digital screens, they will have little use for special cameras… I also argue that Apple, Samsung, Google, Huawei are outspending the traditional camera makers exponentially. That is why we will continue to see massive gains in computational photography and camera-phone technologies versus traditional cameras.

Aside from being one of the smartest writers on the technology block…and a helluva photographer in his own right…Om Malik comprehends time and learning, experience and practice, as motive factors in the course of culture. RTFA.