Amazon’s Giant Mystery Box Is Back
Nerds went into a tizzy earlier this year when a giant Amazon box was spotted on the back of a flatbed truck. Turned out the box held a Nissan car that was being delivered as part of an advertising deal the car maker did with Amazon.
Guess what? The big box is back. This morning, a Re/code editor spotted the box shown in the photo above on the back of a truck in the SoMa neighborhood of San Francisco. On first look, it didn’t appear big enough to fit a car. I contacted Amazon to get some more information.
An Amazon rep said it is not part of an advertising campaign like last time, but it is part of a “new program” that the company will unveil next week. Fifteen of these boxes are scattered around the U.S., he said.
“We’re excited to be making 15 special deliveries next week as part of the holiday season,” the spokesperson said in an email. “Stay tuned.”
Geeks especially enjoy whimsy in place of advertising dollar$ spent on traditional agitprop.
This can’t be about their new diapers – they debuted yesterday. The same day this article was posted over at Re/Code. So, I’ll be one of the geeks patrolling the Web and watching for news about the Big Box.
I have a thing about Amazon boxes, anyway. I haven’t succeeded, yet – haven’t gotten past the mystery of customer service representatives whose English is a second language. But, since I’m prepaying for a truly cheapo cremation when I shuffle off this mortal coil – I want the absolute minimum which includes my body traveling into the fires of redemption in a cardboard box instead of something really expensive – I’m trying to get a properly sized Amazon Prime box. Appropriately labeled as such.
As a geek who’s been online since 1983 and a devotee of online commerce, I think it would be the best way for me to prep for redistribution of my elemental molecules.