A project that began with an iPod Nano and an experimental wristwatch design has quickly exploded online, receiving over $540,000 in funding through Kickstarter, a Web site that helps people find support for projects.
The project was created by the Chicago-based design firm Minimal, which wants to take the iPod Nano, Apple’s latest tiny multitouch iPod, and incorporate it into a wristwatch. Those who pledge $25 to the project will receive a Nano-holding watch kit when it is produced.
Scott Wilson, founder of Minimal, said his company had been astonished by the response to the idea.
“It just seems to keep on going,” Mr. Wilson said, referring to the number of pledges received since the project idea was posted online two weeks ago. “I had expectations that we would get $15,000 in funding from Kickstarter, but by the second day of sales we had quickly passed that.”
Fred Benenson, an employee at Kickstarter, said on Twitter Thursday that the project was the first on Kickstarter to top $500,000 in funding…
The TikTok design created by Minimal turns the Nano into a watch by letting you snap it into a wrist dock. The LunaTik, a more expensive design, is meant to be more permanent. It is made of aluminum and holds the Nano in place with screws.
Mr. Wilson said he decided to finance the project through Kickstarter to ensure that his designers had more input on the final product.
“I’m most excited about using this platform to give creative control to the designers and experiment with the product without having to enter a complicated corporate deal to produce it,” Mr. Wilson said. “It seems to be working; there’s nothing more validating than someone putting a credit card down to buy something.”
We’re starting to offer Giftmas suggestions to our readers, this week. This is the first of several.
I was a more than reasonably successful salesman when I was working at it – in fields as wide-ranging as sporting goods to tech goodies. This is one of those products I would have loved to sell to retailers. Its attractive design adds more functionality to an already successful product. Piece of cake.