Amazon didn’t kill Macy’s — Macy’s did

❝ It has been a very bad week for some of the country’s biggest department stores, with Macy’s feeling the brunt of it. The mass-market retailer’s stock has dropped 16 percent since it announced disappointing holiday sales results and details on thousands of job cuts on Jan. 4.

Macy’s has said that it has too many stores, in too many underperforming locations. It’s closing 100, and no one should be surprised if that number grows in future years.

❝ Macy’s has also blamed what it calls “changing customer behavior.” That’s code for the rise of Amazon.com and the adoption of e-commerce shopping in general. It’s also the idea that a new generation is spending more money on experiences over physical goods.

But while Amazon has certainly had a hand in Macy’s struggles — and we’ll get back to this in a bit — Macy’s should look within, first, for the cause of its current predicament. Because if not Amazon, someone else would have come along and taken advantage of the complacency that’s been on display inside Macy’s over the last decade.

❝ For starters, a trip into Macy’s this holiday season felt like a visit to a teenager’s bedroom: In its Paramus, N.J., store, items were strewn everywhere and no useful answers were to be had.

Even in a neat Macy’s, the selection of merchandise has left a lot to be desired — namely because there doesn’t appear to be much stuff that you can’t find elsewhere.

Prior to the rise of e-commerce, Macy’s could get away with some of this. But you can now buy the same stuff in lots of places — whether from Amazon or a brand’s own website. Comparing prices has gotten infinitely easier, too.

❝ The bottom line, however, is that Macy’s stores, by and large, have looked and felt the same forever. And in digital, Macy’s has long been on the defensive.

Now, take this object lesson and show it to someone in the “leadership” of the Democratic Party.

With the exception of Obama’s presidential campaigns pretty much everything that party has offered around the country for decades felt like 1984. With the addition of candidates whose main qualification was “they’ve been waiting long enough for a chance”. Not just presidential candidates; but, everything down the ballot to governors and state representatives.

Losing a few here and there was akin to simply missing your turn. We’ll try, again, later on. Little or no thought of changing times inside Macy’s or Democrat politics. Macy can blame Amazon and the Republicans will claim superior strategy. Both are about intellectual laziness and ennui.

Macy’s Santa Claus fired over joke

Santa Claus has been canned from Macy’s, and he’s anything but jolly about it. His fans aren’t happy, either. And there are many.

John Toomey, known for 20 years at the Union Square Macy’s in San Francisco as “Santa John,” was told Saturday he’ll have to take his “ho, ho, hos” elsewhere because an adult couple complained about a joke he cracked.

The joke has been in his Santa bag for decades. But after thousands of tellings, the 68-year-old retired caretaker for the elderly finally hit the wrong recipients – apparently an older woman and her husband, who considered it inappropriate…

The kids who sit on his lap, he said, get only his trademark laugh and questions about what toys they want…

But several workers used words including “devastated” and “overreaction” to describe their take on Santa John being booted from his throne at Santaland on the seventh floor. They all asked not be named because store policy forbids them from speaking publicly about such matters, but their un-yule-ish gloom was palpable…

There’s no doubt Toomey takes seriously the responsibility that comes with the red hat.

With the children, it’s important to listen carefully to them and make sure they’re doing things properly, like brushing their teeth, helping Mom around the house, things like that,” Toomey said. “Then when they tell you what they want, repeat it loudly enough so the parents can hear, and tell the child you’ll talk it over with Mrs. Santa and the elves. That way you leave it up to the parents…

“I’ve got my Social Security and some savings, so I’ll be OK,” he said. “But I sure do miss being Santa.”

You expect to run into a certain percentage of stiffs in this land. Rightwingers hate to admit it’s their kith and kin who work hardest at cluttering up our liberties with nanny-state ideology. But, here we go again – trying to get a job back for a Santa with a sense of humor. RTFA for his mild humor.

Next week, someone will probably accuse him of being the AntiChrist – even though holiday theft worked the other way round.