Juul e-cigarettes deliberately addictive profile matches Marlboros – minus the bad smell


Ronen Zvulun/Reuters

” The nicotine formula used by controversial e-cigarette maker Juul Labs Inc is nearly identical to the flavour and addictive profile of Altria Group Inc’s highly successful Marlboro cigarette brand, new research suggests…

The formulation of Juul’s nicotine aerosol was designed to make it far easier for users to inhale larger quantities of nicotine without gagging, gasping or coughing – or even noticing.

” “It becomes obvious why novice users, people who’ve never smoked before, find it easy to try Juul,” said David Peyton, a professor of chemistry at Portland State University who worked on the study, published in the journal Tobacco Control. “And once you try it, you’re getting dosed with a high concentration of nicotine…”

” By adding organic acids to liquid nicotine, San Francisco-based Juul was able to reduce the amount of “freebase nicotine” in the aerosol that users inhale.

Freebase nicotine, common in e-cigarette liquid prior to Juul’s arrival in 2015, is harsh and difficult to inhale at high concentrations. Juul virtually eliminated the harsh side effects.

” Juul Labs did not immediately respond to a request for comment on the new study’s findings.

Pretty standard non-response from criminal fraudsters. That’s what the lawyers on retainer are for.