Volkswagen CEO expects software to be 90 percent of innovation in new cars


REUTERS/Fabian Bimmer

❝ Volkswagen will ramp up its hiring of software experts to ensure that the car and truck maker stays at the forefront of innovation in an industry geared toward refining mechanical, rather than software components…

Demand for software functions has risen exponentially as customers increasingly expect advanced driver assistance systems, smartphone connectivity and self-driving functions.

❝ “Today our 20,000 developers are 90 percent hardware-oriented. That will change radically by 2030. Software will account for half of our development costs,” Herbert Diess said.

Compared to a smartphone, a car has ten times as many lines of software code, and a self-driving car will have a thousand times that amount, Diess explained.

The carmaker needs more software engineers to program the various sensors and actuators within a vehicle, so that a self-driving car can develop the right reflexes to navigate traffic situations and avoid accidents.

When you can offer several completely different-purposed vehicles from the same essential skateboard platform, making software and top-of-the-skateboard functions do the work…you can roll out new products a lot faster and more cheaply than existing tech. Once you get up to economies of scale. Simplified platforms made possible by electrification need a few hundred parts to roll out – instead of the thousands needed in internal combustion vehicles. Simple works.

Here’s how Otto celebrated Guinness World Records Day

In Lima, Peru, Otto the Bulldog glided into the record books with a triumphant attempt at the
Longest human tunnel travelled through by a skateboarding dog, all in honour of Guinness World Records Day 2015.

The 3-year-old pooch valiantly skated through the legs of 30 humans, who all faced the same direction and stood with their feet apart to allow the talented English Bulldog to pass freely through the human tunnel without being led or touched.

Guinness World Records adjudicator Sarah Cusson witnessed Otto’s breath-taking and unique skill first-hand, and presented him with an official certificate once the record was verified and confirmed.

Keep on rocking, Otto.