❝ Tesla’s…launch of its futuristic Cybertruck pickup suffered a setback when its “armored glass” windows shattered, but it was the overall look of the electric vehicle that worried Wall Street on Friday, driving the automaker’s shares down 6%.
In the much-anticipated unveiling to cheering fans late on Thursday, Tesla boss Elon Musk had taken aim at the design, power and durability of mainstream trucks, only to be shaken when his boast about his new vehicle’s windows backfired…
❝ Some Wall Street analysts praised the launch on Friday, but others doubted the futuristic design’s mass appeal…“Musk has been enthusiastic about his Blade Runner-inspired design for months, but we were still surprised how futuristic he went with this one and believe it may shatter his dreams,” Cowen analysts wrote…
“While we are pleased to see Tesla enter the most profitable segment of the North American passenger car market, we do not see this vehicle in its current form being a success.”
The comparison to Blade Runner is apt, appropriately futuristic. Our household liked Blade Runner for more than the cultural politics. Same goes for the Tesla pickup. Quoting “car guys” who hate the look is like Road & Track mag’s hatred of modern racing-level automatic transmissions. Which keep on winning all the important races on traditional courses.
The comparison with Fords is also appropriate. They usually lead the pack though Rams received the same rap when introduced in 1994…and ended up often challenging and beating Ford sales. My ’94 Ram has had only 1 major repair in 25 years – tranny replacement – and the speedo quit several years ago at 211,000 miles.
Most interesting engineering comment came from an engineer with specialized glass qualifications…who learned Tesla bounced the 1kg steel ball off the windows 5 times the day before. He felt they never considered cumulative microfractures and should have done the demo with unimpacted glass.
Estimate of pre-orders by the end of the evening was 200,000.