Motion capture dance – beauty, dance and digital effects

 
Method Design was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

Thanks, Ursarodinia

The Butterfly Effect

The Butterfly Effect is a short CG animated film Passion Pictures has made in partnership with Unity, the games engine developers using the new Unity 4.0 3D software. The film was written and directed by Dan Sumich and is a homage to the classic action films from the 1970s through to the 1990s, with a soundtrack by the legendary heavy metal vocalist Steve Grimmett. An ordinary looking guy wakes up one morning feeling the worse for wear and realises he’s run out of milk. As he drags himself out of the house to go and buy some, an extraordinary sequence of events draws him into a journey of mayhem on the streets of San Francisco.

Delightful CGI animation.

Thanks, Ursarodinia