Despite some calls for a boycott, Kraft Foods may have bitten off just what it meant to chew when it posted a gay-pride-themed picture of an Oreo cookie on Facebook.
The post pictured an Oreo filled with six layers of frosting in the colors of the rainbow flag that symbolizes diversity in the gay community. The picture is headlined “June 25 | Pride,” and an accompanying text reads “Proudly support love!”
Basil Maglaris, Kraft’s associate director of corporate affairs, said the graphic was in recognition of Pride Month in the United States.
More than 150,000 Facebook users “liked” the post and 22,463 had commented as of Tuesday afternoon. Not all the comments were supportive…Maglaris said positive comments have “far outnumbered” negative ones…
“As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values,” Maglaris said…
Don’t look for the rainbow cookie in stores. Fine print under the picture reads: “Made with creme colors that do not exist.”
The people who will boycott Oreos because of their homophobia are probably exactly the individuals who could do without the extra sugar in their lives, anyway. Eating sweets doesn’t make your politics palatable. But, caring about your fellow human beings surely does.
Kudos to Kraft.