❝ Never before has one company’s failure had such a devastating impact on the world. Facebook’s presence is truly global, as are the consequences of its failure to anticipate how its platform could be misused and abused. And yet never before has a single company been asked to fix a global problem.
❝ Racists, autocrats, and purveyors of hate and disorder have found Facebook the perfect medium for spewing poison, normalizing it, and gaining adherents. Facebook is a broadcast platform for anyone, including those who would break the rules, fake the news, lie, and mislead the community. Societies around the world are reeling from the consequences. Politics and democracy are under duress. And thus far, Facebook does not have an effective way to fight back. It is only beginning to try…
❝ Facebook received repeated warnings for at least six years from informed observers around the world that things were going wrong. But it appears to have almost entirely disregarded them. Gaining more users in any and all geographies was the company’s overarching priority, and it succeeded. The service was growing at an incredible pace into just about every country on earth. It is now a dominant medium of communications, typically the most dominant, in about 190 countries.
It expanded at full tilt into innumerable geographies where it lacked local expertise. But how could it possibly ensure its rules were being followed when nobody at the company spoke the local language or understood the nuances of the local culture? It couldn’t.
RTFA! David Kirkpatrick continues to provide socially useful analysis and evaluation in the online world we all know and love – and criticize. I certainly take the time to pay him close attention when I catch his appearance online or on the tube (sic).