New York based electrical engineer and designer Scott Amron has come up with an idea that could transform the way industries label fruit and vegetables. You may not pay much attention to that fruit sticker on your apple or orange – though often frustrating to remove, it usually just ends up in the trash. However, Amron is a man who has put considerable thought into that sticker, creating the Fruitwash label. Just as the name suggests, the new label dissolves into organic fruit soap that helps remove water-resistant wax, pesticides and fungicides.

“I’ve always been discontent with fruit labels and felt they could do more than just display product info and be difficult to peel off,” Amron told Gizmag. “We buy, wash and eat fruit. So, the wash step was the next thing the label should help with.”

Whilst the labels ingredients are currently being kept secret, they are designed to “outlast the fruit they label,” says Amron. The process of adding water and rubbing the label triggers the dissolving action, which transforms the label into a fruit wash. Alternatively, the stickers can be peeled off and thrown away.

“[The] best thing is the labels help make the fruit cleaner,” says Amron. “And, there’s no label to peel off and throw away unless you choose to peel the label off and throw it away.”

Way cool. You have to appreciate the brain that comes up with a concept like this.

Looking forward to washable labels on the fruit we buy on the weekend grocery trip to town.